Keira Knightley is a wonderful actress. She can be seen in ads where she plays the role of an actress who suffers abuse at home. This ad campaign is made for the charity Women’s Aid
With the help of the campaign Keira wanted to show that domestic violence really exists not depending on a social status but the problem is that people hardly hear about it. According to Kiera domestic violence negatively influence on women at some point in their lifetime and moreover it kills two women every week.
The add breaks stereotypes concerning victims of domestic violence, as Keira Knightley plays a character like herself, i.e. a young actress. The message of the add is that even a successful woman may experience abuse at home.
In the two-minute commercial made by Joe Wright, the 25 year old actress is attacked by her boyfriend, she gets kicks in the stomach, slaps in her face and her hair is pulled. Her boyfriend attacks her verbally and physically when she gets home as he indicts her for having a relationship with a co-star.
The ad ends with Knightley screaming and the caption: “Isn’t it time someone called cut?”
It will be possible to see the extended ad on 6 April in 15-plus films in cinemas that starts with Knightley heading home from a long day of filming.
Together with Wright, Knightley made donation of their time in order to make the commercial for free.